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Research papers

European consumers and environmental behaviour

The environmentalism movement has the potential to significantly change marketing in the 90's, not only in Europe, but throughout the developed world. Although the issue has been widely publicised, most recently in reference to the Gulf war,...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Authors: Brian Voller, Andreas Winkler
Company: GfK
June 15, 1991
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Citation

Voller and Winkler (1991a, June 15). European consumers and environmental behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/european-consumers-and-environmental-behaviour